Big Boys Toys, a Multi-Sensory Experience
The past couple of years have marked a dramatic shift in consumer behavior; people nowadays are shifting buying preferences towards experiences.
That being said, how do you determine if an experience is worth your while?
In order for an experience to be classified as enjoyable, it must activate more than one sense (Sight, Smell, Taste, Touch and Hearing).
Until next time,
The Big Boys Toys Team